1.3 Why Hafnia

Vision, Purpose & Values

Our Vision, Purpose and Values are at the core of everything we do.

We ensure every individual and business decision in our organisation live up to these high expectations for our success.


We build our “Best on Water” Vision to show where we are going and showcase what the future looks like when goals and intentions are accomplished.

Our People First Purpose is our determination in being a leader in the shipping future of tomorrow.

Our CARE Values are what unite us, fortifying a culture which makes Hafnia home to our employees, customers and partners.


Best on Water

At Hafnia, our vision is to be the Best on Water. We apply craftmanship throughout all areas of our business.

We are never complacent, and we adapt in a constantly changing environment.

We put people first, and attract, nurture and retain talent. As a team, we act unified and strive towards our common goals.

And we CARE. We drive sustainability for the environment, setting the standards in the industry.


We put people first and challenge
the industry today, to deliver the
industry of tomorrow

We challenge the status quo and believe we can always be better, leaner, bolder and more proactive, creating a win-win for all our partners and stakeholders.

For us, our purpose is as straightforward and transparent as we are:
We put people first to understand their needs
We challenge the way things are done
We change the industry for the better
We deliver unrivalled transportation of hydrocarbons to sustain the world


C – collaborative

• We put people first
• We are one team
• We engage with respect and an open mind
• We are transparent in our communication

A – ambitious

• We think out of the box and go the extra mile for our customers
• We are empowered
• We challenge and give each other respectful feedback

R – reliable

• We deliver complete solutions to our customers
• We say as we do and we do as we say
• We take ownership and we are accountable for what we do
• We are transparent and share our intentions

E – enduring

• We act with a long-term perspective to deliver for our customers
• We never give up, and we do the right thing
• We do not accept the status quo, we seek development
• We optimise today to ensure there is a tomorrow

Our Strategy

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